Bill Gross of PIMCO recently released his monthly outlook. Not only are we in a credit contraction as we unwind 30 years of accumulated debt and excess spending, we are in a demographic headwind that will be an additional drag global growth. If one assumes an average population growth rate of 1.5%, that probably means that 1.5% of historical real GDP growth was simply attributable to more people being on the planet.

The danger today, as opposed to prior deleveraging cycles, is that the deleveraging is being attempted into the headwinds of a structural demographic downwave as opposed to a decade of substantial population growth. Japan is the modern-day example of what deleveraging in the face of a slowing and now negatively growing population can do. Prior deleveraging periods such as what the U.S. and European economies experienced in the 1930s exhibited a similar demographic with the lowest levels of fertility in the 20th century and extremely low population growth. Things did not go well then. Today’s developed economies almost assuredly offer substantially less population growth than the 1.5% rate experienced over the prior 50 years. Even when viewed from a total global economy perspective, population growth over the next 10–20 years will barely exceed 1%.

The preceding analysis does not even begin to discuss the aging of this slower-growing population base itself. Japan, Germany, Italy and of course the United States, with its boomers moving toward their 60s, are getting older year after year. Even China with their previous one baby policy faces a similar demographic. And while older people spend a larger percentage of their income – that is, they save less and eventually dissave – the fact is that they spend far fewer dollars per capita than their younger counterparts. No new homes, fewer vacations, less emphasis on conspicuous consumption and no new cars every few years. Healthcare is their primary concern. These aging trends present a one-two negative punch to our New Normal thesis over the next 5–10 years: fewer new consumers in terms of total population, and a growing number of older ones who don’t spend as much money. The combined effect will slow economic growth more than otherwise.

Read Bill Gross’ Full Commentary

AUDIO:

Part 1

Part 2

Part 2: Hugh Hendry on inflation vs deflation

Rogers also astutely points out that big media is basically a farce and a quasi-PR agency for big corporations. I tend to agree. Anyone that dependent on advertising dollars is going to worry about how they portray their sponsors.

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“A wide range of Emergency Care Drugs used by first responders and hospitals are now reported to be in shortfall. Although specific drug shortfalls may be commonplace, there are at least 12 essential emergency medications in now in shortfall for an extended period. Many of these drugs are manufactured by multiple companies. Is it a breakdown of the “free market?” Or is this an intentional drawdown of critical supplies in advance of an emergency situation. I will let you draw the conclusions.”