June 9, 2013

The Unconscious Consumer

Join Professor Gavan Fitzsimons as he presents "The Unconscious Consumer." He will discuss:

- How much more of consumer choice is driven by factors outside of conscious awareness than we might like to believe

- Some of the latest findings on how our nonconscious system can help us to eat healthier or lead us to eat far worse than we'd like to

- Work that shows that choosing between brands can substantially reduce people's belief in God.