Marketing guru, Seth Godin, has written a great new book: Lynchpin. It is highly recommended reading for those that want to break through the wall of mediocrity.
This book will teach the individual to fight through the natural resistance that causes us to be mediocre. He calls this natural resistance the ‘lizard brain’.
In a recent post, Godin comments:
The lizard is a physical part of your brain, the pre-historic lump near the brain stem that is responsible for fear and rage and reproductive drive. Why did the chicken cross the road? Because her lizard brain told her to.
Want to know why so many companies can’t keep up with Apple? It’s because they compromise, have meetings, work to fit in, fear the critics and generally work to appease the lizard. Meetings are just one symptom of an organization run by the lizard brain. Late launches, middle of the road products and the rationalization that goes with them are others.
